The news of a limited edition book on Sachin Tendulkar made for disgusting reading at first. I mean, a book priced 49,000 dollars and the paper with strains of blood of the batting maestro from India, is certainly not for the masses.
And that brought up a sobering after-thought. Oh yeah well, the publishers had to make their book sell among many others on the book shelves and, except for revealing his personal details – which Sachin will not in the forseeable immediate future – the only way to promote this would be with a marketing gimmick like this. The publisher’s camouflage is: “Some may think it’s a bit weird. But the key thing here is that Sachin Tendulkar to millions of people is a religious icon. And we thought how, in a publishing form, can you get as close to your god as possible?”
Fair enough. Who are we to object if the MAN who gave his blood and sweat for the country has agreed himself.
But this could set a disturbing precedent where the next biography of the hottie Bollywood / Hollywood star or the cute looking athlete could be mixed with semen so that female fans could drool over and vice versa for the gents. Hope Tiger Woods is reading this….